Good Tech Index
Log in

Gmail (Google Workspace)

The GTI Label — this product's ethical and social footprint.

Email
Weighting: Balanced Climate first Labour first
E 9.1
9.1 / 100 medium

Weighted under the Balanced profile. 2 declared components across 2 layers.

Contains a hard-fail flag

The product itself

How this product scores on its own merits — its licence, ownership and openness — separate from the stack it's built on.

Own score medium 0.0

Flags

  • Google Analytics data

    Third-party surveillance advertising; ships visitor data to a hyperscaler.

  • Google Cloud Platform concentration

    Hyperscaler chokepoint — one of three clouds hosting much of the web.

By layer

Hosting & network medium 15.6

Google Cloud Platform

Services medium 12.5

Google Analytics

By axis

The score is the vector — each axis is scored on its own, then weighted into the number above. Open an axis to see the reasoning behind it.

Data sovereignty & surveillance medium 0.0
Show detail ▼

Where data lives and the surveillance capacity it grants. 5 = fully sovereign.

The product itself medium 1 / 5

Content and behaviour feed a deep cross-service ad profile.

Google Cloud Platform medium 1 / 5
Google Analytics medium 1 / 5
Environmental footprint medium 50.0
Show detail ▼

Energy source, hardware lifecycle, water/cooling. Follows provenance.

Google Cloud Platform medium 3 / 5
Google Analytics medium 3 / 5
Local economic benefit medium 0.0
Show detail ▼

Does the spend stay in-region (5) or leave (1)?

Google Cloud Platform medium 1 / 5
Google Analytics medium 1 / 5
Market concentration medium 0.0
Show detail ▼

Does using this reinforce a chokepoint or monopoly? 5 = no lock-in / many alternatives.

Google Cloud Platform medium 1 / 5
Google Analytics medium 1 / 5
Openness & lock-in medium 8.3
Show detail ▼

Can you leave, and can others reach it? 5 = open access with no account required and easy data export; 1 = a walled garden — account-gated, proprietary, hard to export.

The product itself medium 1 / 5

Account-gated ecosystem with strong lock-in.

Google Cloud Platform medium 2 / 5
Google Analytics medium 1 / 5
Ownership model medium 0.0
Show detail ▼

Who benefits from ownership? Shareholder / private-equity extraction (1) vs worker-owned / nonprofit / state or public-good (5).

The product itself medium 1 / 5

Alphabet — advertising-funded and shareholder-owned.

Google Cloud Platform medium 1 / 5
Google Analytics medium 1 / 5
Software freedom (FOSS) medium 8.3
Show detail ▼

Is the software free & open-source, and under what licence? 5 = fully FOSS under an OSI-approved licence; 1 = proprietary / closed source.

The product itself medium 1 / 5

Proprietary.

Google Cloud Platform medium 2 / 5

Notable OSS (Kubernetes, TensorFlow) but the platform is proprietary.

Google Analytics medium 1 / 5

Proprietary, closed-source tracking product.

Upstream labour medium 37.5
Show detail ▼

Chip fabrication, warehouse, data-labelling conditions. Follows provenance.

Google Cloud Platform medium 2 / 5
Google Analytics medium 3 / 5

Similar labels

Other products in the same space, best score first.

B 65.3
Fastmail
65.3 / 100