Good Tech Index
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X (Twitter)

The GTI Label — this product's ethical and social footprint.

Social
Weighting: Balanced Climate first Labour first
E 9.1
9.1 / 100 medium

Weighted under the Balanced profile. 2 declared components across 2 layers.

Contains a hard-fail flag

The product itself

How this product scores on its own merits — its licence, ownership and openness — separate from the stack it's built on.

Own score medium 6.3

Flags

  • Google Analytics data

    Third-party surveillance advertising; ships visitor data to a hyperscaler.

  • Amazon Web Services concentration

    Hyperscaler chokepoint — a handful of providers host much of the web.

By layer

Hosting & network medium 9.4

Amazon Web Services

Services medium 12.5

Google Analytics

By axis

The score is the vector — each axis is scored on its own, then weighted into the number above. Open an axis to see the reasoning behind it.

Data sovereignty & surveillance medium 8.3
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Where data lives and the surveillance capacity it grants. 5 = fully sovereign.

The product itself medium 2 / 5

Centralised US platform holding all user data.

Amazon Web Services medium 1 / 5
Google Analytics medium 1 / 5
Environmental footprint medium 37.5
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Energy source, hardware lifecycle, water/cooling. Follows provenance.

Amazon Web Services medium 2 / 5
Google Analytics medium 3 / 5
Local economic benefit medium 0.0
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Does the spend stay in-region (5) or leave (1)?

Amazon Web Services medium 1 / 5
Google Analytics medium 1 / 5
Market concentration medium 0.0
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Does using this reinforce a chokepoint or monopoly? 5 = no lock-in / many alternatives.

Amazon Web Services medium 1 / 5
Google Analytics medium 1 / 5
Openness & lock-in medium 8.3
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Can you leave, and can others reach it? 5 = open access with no account required and easy data export; 1 = a walled garden — account-gated, proprietary, hard to export.

The product itself medium 1 / 5

Walled garden — login-gated, hostile to third-party clients.

Amazon Web Services medium 2 / 5
Google Analytics medium 1 / 5
Ownership model medium 0.0
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Who benefits from ownership? Shareholder / private-equity extraction (1) vs worker-owned / nonprofit / state or public-good (5).

The product itself medium 1 / 5

Privately held under a single owner; no public accountability.

Amazon Web Services medium 1 / 5
Google Analytics medium 1 / 5
Software freedom (FOSS) medium 0.0
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Is the software free & open-source, and under what licence? 5 = fully FOSS under an OSI-approved licence; 1 = proprietary / closed source.

The product itself medium 1 / 5

Proprietary; the once-open API was largely closed off.

Amazon Web Services medium 1 / 5

Core managed services are proprietary and closed-source.

Google Analytics medium 1 / 5

Proprietary, closed-source tracking product.

Upstream labour medium 37.5
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Chip fabrication, warehouse, data-labelling conditions. Follows provenance.

Amazon Web Services medium 2 / 5
Google Analytics medium 3 / 5

Similar labels

Other products in the same space, best score first.

A 82.1
Mastodon (self-hosted)
82.1 / 100